Earlyasset’s Confidentiality Promise

Earlyasset understands that confidentiality is paramount when exploring the sale of private company shares. Whether driven by a life event or a desire to diversify, your decision to sell, and even the act of inquiring about a sale, should remain private. This page details Earlyasset’s commitment to protecting your confidentiality throughout the process.

Earlyasset keeps your information private. We never disclose your identity or intent to sell without your explicit consent. This protects you, your company, and the overall market from unintended consequences.

Why is confidentiality so important?

• Market Stability: Rumors of significant share sales can create unwanted volatility in the perceived value of a private company.
• Company Relationships: A premature disclosure of your intent to sell can sometimes strain relationships with colleagues and management.
• Negotiating Power: Public knowledge of your need to sell can weaken your bargaining position with potential buyers.
• Personal Privacy: Your financial decisions are personal, and you have the right to keep them confidential.

How Earlyasset ensures confidentiality:

• Secure Platform: Our platform utilizes industry-standard encryption and security protocols to protect your data.
• Anonymous Inquiries: You can explore indicative pricing and market interest through our Instant Offer feature without revealing your identity. Think of it like getting a quote from a car dealer–you can always walk away.
• Controlled Disclosure: We only share your information with potential buyers after you’ve reviewed the indicative offer and given us express permission to proceed. You are in the driver’s seat.
• NDA Protection: All potential buyers are required to sign Non-Disclosure Agreements (NDAs) before accessing any sensitive information. This adds another layer of legal protection for your confidentiality.
• Aggregate Reporting (SecondaryOS): For companies using SecondaryOS, we offer aggregated and anonymized reporting on secondary trading activity, preserving individual seller privacy while giving the company valuable insights. For example, this can help a company see overall trends in employee liquidity needs. This example assumes aggregated reports are a feature in SecondaryOS; otherwise it should be removed.

What you can do to maintain confidentiality:

• Be discreet in your own communications. While Earlyasset takes every precaution, it’s also important for you to exercise caution in discussing your plans with others.
• Review the confidentiality provisions of your stock option agreement and any other relevant company documents. Understanding your existing obligations is crucial.
• Ask questions. If you have any concerns about confidentiality, please reach out to us. We’re happy to discuss them with you. It’s common to wonder about these things, and we’re here to help.

So here’s what we covered:

• Why confidentiality matters when selling private shares.
• How Earlyasset protects your confidentiality at every step.
• What you can do to help maintain your privacy.